Duncan Cooper of The FADER recently interviewed Kreayshawn. During their discussion, Kreayshawn delved into how she ended up rapping, whether being good at rapping is important, and more. Check out a couple of excerpts from the interview below.
Correct me if I’m wrong, but I get the sense that you fell into making music almost by accident. I’ve been making music for hella long, but I fell into doing it as a profession. It was always something I did for fun. I’d open up GarageBand and rip a beat off YouTube, smoke hella weed and freestyle to it. [After “Gucci Gucci”] it became hella serious. It was shocking to me. Now, I’ve never been so busy in my life. I’m just happy the album’s done so I can do a whole bunch of stuff and incorporate it together. I’m doing the creative direction for my album, from merch design to logo design and stuff like that, and all the videos. This past month I’ve been on ten video sets. Mine, other people’s, music videos, commercials, fucking anything. Sometimes I’m like, Do you think you have enough time to do that? But I refuse to have someone else direct my thing. I’m like, What? There’s no point! I can do this. I went to film school. We did “Gucci Gucci” without the label, and it still had that many views whether or not the label was involved. It takes a lot to trust an artist, and it takes a lot to trust in the label.
Is being good at rapping important? It’s all about how you feel about music. You have to love music. It doesn’t matter if you’re good or not. It’s your passion for music that makes it good. I have partners who can’t rap for shit on wax, but I love them as a person because they’re hilarious and I know they love music. People who love music get far. My homegirl Chippy Nonstop loves music and her music is good because she loves it. She’s hilarious. She’s like that girl who you want to be but you can’t, because you’re scared of what other people are gonna think of you. I wanna be gnarly. But I can’t. To be gnarly, you have to drink, and I don’t drink. So I’m like, trying to figure out how to be gnarly. I used to be gnarly. Doing graffiti was pretty gnarly. I used to go out all night and paint the town, straight up paint the windows of Sears and scratch shit and carve my name into shit. That’s gnarly. I’ve definitely been playing it super safe since I’ve been signed. But fuck it, I want to be gnarly!
Do you think “Gucci Gucci” helped open doors for a new generation of female rappers? I want to think that way but I don’t want to claim responsibility for none of that. I’m not responsible for anyone else’s shit but my own. You never know until you’re a part of something. I didn’t know about female rappers and the internet music industry until I was a part of it. I didn’t know what the fuck I was doing. But maybe I somehow did. Everyone who’s getting signed right now, their buzz must come from the internet. That’s the only buzz you can have. I mean, what are you gonna do, have everyone in your hometown write a letter to Columbia, like, “We really dig this artist, here’s their demo tape!” It’s cool to see the playing field leveled out that this guy Chief Keef can be just as great as a rapper as T.I. because they’re at the same field now. But with the internet, music changes every day. It literally has to be from this week. Like the M.I.A. “Bad Girls” video? That video was so fucking legendary. That song, that video blew my mind like, and it should be played everywhere right now. For it to just happen and then, you know, everybody on to the next thing—it’s just crazy. Everything on the internet is disposable, almost. I haven’t had internet or cable at my house for two months now, so I’m like 20 years behind on music in internet time. I’ve missed the rise and fall of many artists in this two months. Shit.
Maybe I’m a bit off-based, but I’m not quite sure why Duncan Cooper would ask Kreayshawn about whether her debut song opened the doors for a new generation of female rappers. Maybe I’m out of the loop as to why “Gucci Gucci” was considered “legendary” or “groundbreaking.” What do you think?
Read the entire interview here.